Submarine Channel

Richard Hutten started his own design studio in 1991. He is well known for what he refers to as ‘No sign of design’ furniture: functional furniture in a highly conceptual and humorous style.

He is a prominent exponent of Droog design, in which he has been involved since its inception in 1993. Their first show in Milan was a worldwide success. He is also the Art Director at Gispen, the second largest interior office designer in The Netherlands, which was founded in 1916.

Commissioning editor: Geert van de Wetering
Line producer: Janneke van de Kerkhof
Production assistant: Anjet Blinde
Research: Liselotte Francken
Director: Carine Bijlsma
Camera: Pierre Rezus
Sound: Dennis Kersten
Editor: Maurik de Ridder
Color correction: Maurik de Ridder
Music sound design: Pastelle Music
Voice-over: Micah Westera





Dutch Profiles is a series of short documentaries focusing on the conceptual and researchbased background of well-known icons of Dutch design, such as Rem KoolhaasDroogMVRDVLi EdelkoortHella JongeriusHEMAMarlies Dekkers and Iris van Herpen. The Dutch Profiles were commissioned by DutchDFA and produced by Submarine. 

You can find them all at



Dirk Vander Kooij

Tjeerd Veenhoven


American Prince


Mike Hill

John Nevarez

Leon Tukker