Submarine Channel

Objectified Documentary

From the director of seminal geek culture documentary Helvetica (which we showed in 07 at our festival “Short Ride”), Objectified introduces us to the machinations of the oft-ignored backend of industrial design and production. Influential names like Marc Newson and Karim Rashid are set against the humble backdrop of toothbrushes, door-knobs, and other daily trifles, as director Gary Hustwit delves into the minds of the industry’s leaders – versus the whys and the wherefores of Joe Average’s product choices. Objectified premieres in March 2009.

Also fun: the Ikea Game