Submarine Channel

‘Chore’ is Sexy (Chores Aren’t)

There’s only so much you can do with fashion photography. Great for mags, but on the internet, short film is the medium of choice for adventurous brands who want to stand out. And don’t fashion and film make a perfect couple? Throw some sex in the mix and you’ve got an audience…Stumbled upon this foxy fashion film today, Chore (via Everything Visual). Director Justin Anderson uses sex to promote the collection of a British lingerie brand. Chore is sexy, and maybe a little sexist too (it’s lingerie after all). But it’s fun with just the right dose of weird.

Related: Our November 2008 Top 5 of online fashion films; the Lego stop motion animation by Four H for JC de Castelbajac, and our post on Showstudio’s uncanny fashion short Make Up Your Mind (also quite sexy).