Submarine Channel

Anything more would be unnecessary, anything less impossible. This is the maxim by which product designer Bruno Ninaber has worked since he started in the early seventies. Together with his small, but very dedicated team, he devises smart solutions to create functional objects while preserving a poetic quality and a pure pertinence in the end result. For instance in the promotional gifts he designed for employment agency Randstad.

Or in his watches, that all share this common feature of a subtle balance between form, function, technique and material. A feature that is also apparent in his design for the Dutch side of the Euro.

Among many other projects Ninaber has been working on a color fan for for Akzo Nobel’s paint manufacturer Sikkens.

Many a prototype was made as part of the design process. A process that involved profound user research to optimize it’s usability.

One of Studio Ninaber’s long-term assignments is the architecture plaque. This plaque acts as a signature for projects of high architectural value.

CREDITS: Director: Nadine Kuipers, Camera: Greg Telussa, Sound: Tim van Peppen, Editing: Tim van der Maden, Kleurcorrectie: Maurik de Ridder, Music Sound Design: Big Orange, Commissioning editor Submarine: Geert van de Wetering,
Producer Submarine: Olivia Sophie van Leeuwen, Research assist: Liselot Francken, Produced by Submarine, Commissioned by DutchDFA