Submarine Channel

Invisible MoMA Show for AR Nerds

Unbeknown to the lofty curators of the global contemporary high-art bastion known as le MoMA, a secret exhibition is inaugurating this Saturday, taking over all nine floors – including an extra virtual 7th floor! Dutch augmentalist Sander Veenhof has teamed up with native New Yorker Mark Swarek to create a complete exhibition throughout the entire museum, invisible to all but AR-savvy smartphone users. Powered by the brilliant Layar Augmented Reality browser (Dutch invention!), the secret show is part of the rather great-sounding Conflux art and tech geek fest which is happening in the East Village this weekend… Sigh.



Miranda July


HELLO fellow human,

Please subscribe to the Submarine Channel newsletter. We will not bother you more than twice a month. Promise!