Submarine Channel

The Wilderness Downtown

It only really works with Google Chrome, but when it works it is OW-SOME! An interactive music video *application* by veteran music visuals uberlord Chris Milk for indie-turned-arena hipsters supreme, Arcade Fire. It’s to promote their new single We Used to Wait, and it’s all about your fond memories. Once loaded – can take a wee while – you type in your childhood address and it guides you to a bespoke tour of the very place you grew up! Hence the name The Wilderness Downtown… Or in our case, the Wilderness at the Remote Hippy Farm. Here’s a trailer.