Submarine Channel

Try Clickclickclick.click

Remember the Really Big Button That Doesn’t Do Anything? This mid 1990s Internet phenomenon served as a funny social commentary on our online behavior, Back in the early days of the internet, ‘click bate’ used to be nothing more than a fancy button. How things have changed.

Clickclickclick.click reveals, in a comedic way, the most commonly used browser events that monitor our online behaviour today. You’d be surprised at the conclusions that the narrator is able to draw about you, based solely on how and where you ‘click.’ This new project by Moniker and VPRO Medialab is part of the IDFA Doc Lab Elastic Reality expo in Amsterdam (through November 27).