We added, not one, or two, but twelve of Andy Bruntel’s magical promos to our music video collection 2Pause. That’s a dozen, dear! Why Bruntel? Because the man has mastered the art of telling suspenseful, absurd and sometimes cruel, but always emotionally-super-effective stories within the confines of the 3 to 5-minute time span of a music video.
In 2010, Bruntel won the Vimeo Award for Best Music Video with his eerily brilliant promo for Scissor by Liars. It’s with this kind of careful-what-you-hit-since-it-might-end-up-hitting-you-back narrative – to some extend also present in People As Places As People and in the animated hedgehog love-story It’s a Hit – that Bruntel brought the music video back into the realm of “electric cinema.”