Submarine Channel


Fashion Films

As magazines continue to drop like flies and their digital rivals snap up the floating masses, brands are looking for new ways to reach the glazed eyes of their computer-bound audiences. And that’s fine by us, as we’re seeing an explosion of new creative partnerships between leading lights in the fashion and film worlds. Celebrated seductress Dita von Teese, who’s short film for Wonderbra, sees her change from a timid scientist into a burlesque bombshell in a classic “but… you’re beautiful!” metamorphosis, represents the kind of model-actress superhuman that brands will be looking for, as advertising gets ’motional. Watch our pick of the 5 best online fashion micro-movies.


Viktor & Rolf



Joline Jolink

Dirk Vander Kooij